User Experience Design
User experience is an important aspect of any website since this relates to how easy it is for users to navigate around a site; the paths they are taking and what components they are taking advantage of or avoiding. It’s vital to understand all of the factors that are affecting the user experience as this will have an impact on how long users stay on a site. The bounce rate – how difficult it is to navigate and whether users will leave the website, causing an increase in the bounce rate.
User experience also includes how users feel about the website, is it a nice experience or does it confuse them? Does the site help them to find what they are looking for in a quick and easy way? A well designed website is usually a key factor in having a good user experience – where users have an effortless experience and enjoy their browsing experience.
The key to user experience is to make a website as easy and simple to navigate as possible and the website loading time has a massive impact. If users can't find what they are are looking for or the page takes more than three seconds to load, then you will lose a lot of visitors!
- Make sure the website is responsive and mobile friendly
- Break up heavy text with bullet points
- Use clear call to actions
- Optimise your page speed
- Use attractive images
- Consistency is key amongst all the website pages
Good user experience
- By far the simplest way to build loyalty is to have a website that is easy (and I mean easy as in almost a pleasure) to use.
- Present popular and/or relevant (seasonal if that suits your business) products directly on the homepage.
- Make sure your process of finding products is simple and effective, use categorisation to put products in the correct and logical department.
- Think about a good search, with filtering if your products have many options or if your products are quite technical.
- A painless checkout will leave people witha smile on their face, thinking "well tat was easy".
- Be upfront about prices, especially delivery, don't make people jump through too many hoops just to find out what their order is going to cost. Most online shopping is price driven, if you hide the price behind pages of customer registration that's not good. If you need an address to calculate shipping, you can at least show your customer an estimate of the total price before they register.
- Give information about delivery options, shipping time scales and outline your returns and refund policies, let them know they will be OK if they order something wrong or change their mind.
Good customer service
- Help your customers! Whether online chat, or help and advice pages, giving your customers information reassures them you know what you are talking about.
- Show customer reviews, these can be reviews of the products,or of your business. Both o these are valuable, and if positive will reassure customers that you're worth saving to their bookmarks.
Your visitors are your customers, so your web design needs to reflect all the right elements and interactions that is needed for them to come and visit again.
Why choose Webnetism to improve your user experience design?
At Webnetism we create and enhance the user experience design of a website. We love being a part of helping brands evolve and stand out and have an impact on the user experience. In today's ever changing world, where consumers wants to find what they looking for fast- we are proud of having helped small and medium sized enterprises thrive in their unique web design and user experience. We work closely with your business to understand what your vision, product and service is all about, in order to create the best user experience. We help you make a real impact that will reflect on your company.