Safechoice is the consumer-focused brand of the MASCO UK Window Group. Part of the worldwide MASCO Corporation, the group has the most extensive integrated supply change within the double glazing window industry. The new portal uses postcode and search facilities based on the Postcode anywhere API to show locations of their resellers on Google maps. The web site CMS allows full control over all the pages within the website and also reports on lead generation created for their clients. The website design and development was undertaken by the web design team at Webnetism during the summer of 2012.