The Grapevine iPhone app development has created a system which is used by all the sales team within the group to carry out and update market research. The solution was delivered with a comprehensive CMS system and user permissions model. As it develops and the data builds this app will become a key tool in targeting and developing the sales strategy within the MASCO group. Don’t go downloading it though – as you won’t have any rights to use it unless you are authorised by a system administrator!
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